The Success of Frozen Yoghurt as a Cultural Phenomenon

Frae = yay! 

There are quite a few places you can get frozen yoghurt in London these days (including the recently imported to Selfridges foodhall from the US, Pinkberry - an NY fave). It's a fairly new phenomenon in the UK with various local chains popping up, but my favourite - mainly because it doesn't have a hideous name (take note, Snog and Yog) is Frae.

Fro-yo, bro 

So why, is everyone all like, 'Dudes, Fro-yo is the best thing since sliced bread. Mr Whippy is sooo passe'?

Well, I've thought about it, and I'm here to explain. Frozen yoghurt is pretty much the best thing you can eat on a hot summers day (Ha! In London? If only. See: outside my window) for the following reasons: 1) It's delicious and 2) It's fat free. Yes, fat free. It's DELICIOUS and it's FAT FREE. These two things almost never happen at the same time, and for that, I do believe frozen yoghurt to be one of the best things on this earth. I will forever wonder why this invention didn't take off sooner.

Oreos & chocolate chips

Of course, the choice of toppings that you add can drastically reduce your smug angelic 'ooh, aren't I being good and stuff' glow, but even with a few chocolate chips and mini Oreos its a much healthier alternative to your traditional ice cream, and just as nice.

Demolished within approx 10 seconds of this photo being taken 

I highly recommend, for anyone dipping their toe in this concept, the Frae on Camden Passage in Islington. It's perfectly located for a dessert after a meal at a local eaterie or a pitstop midway through pottering around the gorgeous vintage shops in the area, or even just because.

In fact, mostly just because - let this be a lesson to you. There is NO SHAME in planning your entire day around frozen yoghurt. Once you try it, you'll understand. You'll understand and you'll thank me.